AI search
What is GEO, and does a small business need it?
More people now ask ChatGPT or Gemini for a recommendation instead of searching Google. Here's what generative engine optimisation means, and what a small business should do about it.
Drawing HL-BLOG
Practical notes on search, shops and AI.
Short, useful articles for business owners: how to get found on Google and in AI answers, how to sell online, and how to use AI at work without the risks. Jargon is explained when it can't be avoided.
SEO
Seven Google Business Profile fixes that bring in more calls
Your Google Business Profile is often the first thing a local customer sees. These seven fixes take an afternoon and make it far more likely they call you rather than a competitor.
Fig. 2 — Next step
Want help with any of this?
Tell us what you're working on. We usually reply the same working day.