A5.1Included
Crawling and indexing
Which pages Google can find, which it has stored, and why the rest are missing.
Detail A5 — Technical survey
Fix what stops Google reading your site.
Good pages can't rank if search engines can't load, read or store them. Technical SEO finds the faults under the surface, from slow pages to whole sections Google has never seen, and fixes them in order of what they're costing you.
- Price
- On request
- Billing
- Part of the SEO retainer
Fig. A5.1 — Before anything ranksNot to scale
CrawlCan Google reach every page?
Read and indexP1Can it load the page and store it?
RankOnly now can the page compete
Table A5 — Scope
What a technical audit covers.
We start with a full audit. Then we fix the problems ourselves, or write them up clearly for your developer.
A5.2Included
Speed
How quickly your pages load and respond on a phone, measured against Google's Core Web Vitals.
A5.3Included
Mobile
Text, buttons and layouts that work on a small screen. Google judges your site on its mobile version.
A5.4Included
Site structure
A clear layout, so important pages are a few clicks from the home page and linked from related ones.
A5.5Included
Broken links and redirects
Dead pages, chains of redirects and old addresses still in use, cleaned up.
A5.6Included
Duplicate pages
Settings that tell Google which version of a page to show when several look alike.
A5.7Included
Structured data
Markup for your organisation, services, products and articles, tested for errors.
A5.8Included
Crawler access
Robots.txt, sitemaps and AI crawler settings checked, so the right bots get in and private areas stay private.
Notes — How we report it
An audit you can act on.
- 01Every issue is explained without jargon: what's wrong, why it matters and roughly what it's costing you.
- 02Issues are ranked by impact and effort, so the quick, valuable fixes come first.
- 03We fix them ourselves where we can, or write clear tickets for your developer.
- 04After each fix we check it again, so nothing gets marked as done that isn't.
Table A5.2 — Pass marks
Google's own pass marks, and ours.
- Largest Contentful Paint
- 2.5 s or less
- Interaction to Next Paint
- 200 ms or less
- Cumulative Layout Shift
- 0.1 or less
- Important pages indexed
- All of them
- Broken internal links
- None
General notes — FAQ
Questions about technical SEO.
Is the audit a separate project?
No, it's part of the SEO retainer. The full audit and the biggest fixes happen in the first months. After that we keep checking, because sites pick up new problems every time they change.
Do you need our developer?
Not always. On most sites we can make the fixes ourselves. Some need changes to the code, and we'll write those up clearly for whoever looks after your site, or make them ourselves if we have access.
Does it matter what our site is built on?
We can audit any site. How much we can fix directly depends on the platform, because some limit what can be changed. If the platform itself is the problem, we'll say so and explain what moving would involve.
Fig. A5.3 — Next step
Think something's wrong under the surface?
Tell us your website and what you've noticed: slow pages, missing pages, falling traffic. We usually reply the same working day.