B5.1Included
Readiness check
What assistants currently see and say about your products, and what's missing.
Detail B5 — Agentic commerce
Let AI assistants sell your products.
People now ask ChatGPT, Gemini and Copilot to find them a product, compare options and point them to where to buy. These assistants read product data straight from shops that make it available. We get your catalogue ready for them, so your products can be recommended and buyers land in your checkout.
- Price
- On request
Fig. B5.1 — Buying through an assistantNot to scale
A shopper asks"Find me a gift for a keen gardener under £40"
The assistant reads product dataP1Price · Stock · Details · Reviews
The orderPlaced in your checkout
Notes — What's changing
Shopping by asking.
- 01AI assistants now answer shopping questions with specific products, prices and links, rather than a list of websites.
- 02They rely on structured product data from shops and platforms, not only on what's written on the page.
- 03Shopify and the big AI companies have started connecting shop catalogues directly to assistants, and new standards for how assistants check out are being agreed.
- 04It's early and changing month to month. Availability varies by platform and country, and we'll tell you what's live for your shop now.
Specification — What assistants need
What makes a product easy to recommend.
- Complete product dataTitles, options, materials, sizes, prices and stock in clean, structured fields.
- Clear answersDescriptions that answer the questions people ask an assistant: who it's for, what it fits, how it compares.
- A checkout ready for itA fast checkout that works when a buyer arrives from a chat.
Table B5 — Scope
What the agentic commerce work includes.
B5.2Included
Product data clean-up
Your catalogue filled in and made consistent: attributes, variants, prices, stock and images.
B5.3Included
AI channel set-up
Connecting your shop to the assistant channels your platform offers, where they're available to you.
B5.4Included
Structured data and feeds
Product markup on your site and accurate feeds, so assistants and Google read the same facts.
B5.5Included
Checkout check
Making sure buyers who arrive from an assistant can pay quickly, on any device.
B5.6Included
Monitoring
Regular checks of how assistants describe and recommend your products, and updates as the channels change.
General notes — FAQ
Questions about agentic commerce.
Can people buy inside ChatGPT?
It depends on the platform, the country and the month. Some assistants have let shoppers pay without leaving the chat; others send them to the shop's own checkout. The ground keeps shifting, so we set your shop up for both and keep it current.
What are UCP and ACP?
Two standards for how AI assistants talk to shops. The Universal Commerce Protocol (UCP) comes from Google and Shopify; the Agentic Commerce Protocol (ACP) comes from OpenAI and Stripe. You don't need to understand them. We'll tell you which ones matter for your platform.
Is this only for Shopify shops?
Shopify has built-in connections to several assistants, so it's the easiest place to start. Headless and Medusa shops can take part through product feeds and structured data, with more work on our side.
Does this replace SEO?
No. Assistants still read your website and your search presence. Good product data helps both, so this work sits well alongside ecommerce SEO.
Fig. B5.2 — Next step
Want AI assistants to recommend your products?
Tell us your shop's address and the platform it runs on. We usually reply the same working day.