A3.1Included
AI visibility check
We ask the main assistants the questions your customers ask, and record who gets named, what's said about you and which sources are cited.
Detail A3 — Generative engine optimisation
Get recommended when people ask AI.
Ask ChatGPT for a good accountant in Bristol and it names a few firms. GEO is the work of making sure your business is one of the names it gives, and that what it says about you is right.
- Price
- On request
- Billing
- Part of the SEO retainer
Fig. A3.1 — Where an AI answer comes fromNot to scale
What it learnedPublic web pages, months ago
What it searchesP1Live web results when you ask
What it saysNames, facts and links in the answer
Notes — How assistants choose
How an AI assistant decides who to mention.
- 01Many assistants search the web before they answer, then summarise what they find and cite their sources.
- 02They favour businesses described the same way in many places: your website, your Google profile, directories, reviews and articles.
- 03They need plain facts to repeat: what you do, where, for whom and what's different about you. Vague marketing copy gives them nothing to work with.
- 04When the information about a business is thin or contradictory, they pick someone else, or get the details wrong.
Table A3.2 — What we test
What we check every month.
- Do assistants mention you?
- For each priority question
- Are the facts right?
- Services, area, contact
- Which sources do they cite?
- The links in each answer
- Who gets named instead?
- Competitors in the answers
Table A3 — Scope
What the GEO work includes.
GEO shares most of its groundwork with SEO and AEO. These are the parts that are specific to AI assistants.
A3.2Included
Clear facts about you
Your about, service and contact pages rewritten so who you are, what you do and where you work is stated plainly.
A3.3Included
Consistent profiles
Your details matched across your Google Business Profile, directories, social profiles and industry listings.
A3.4Included
Mentions on trusted sites
Getting your business listed and described on the sites assistants tend to cite for your industry.
A3.5Included
Structured data
Organisation and service markup that tells machines exactly who you are.
A3.6Included
AI crawler access
Checking that your site lets AI search crawlers in, so assistants can read your pages and link to them.
A3.7Included
Corrections
Where an assistant gets something wrong about you, we trace the likely source and fix it there.
General notes — FAQ
Questions about GEO.
Can you guarantee ChatGPT will recommend us?
No. Nobody controls what an assistant says, and its answers change from one conversation to the next. We can make you a far clearer and better-supported choice, and we test the answers every month so you can see what changes.
Is GEO replacing SEO?
No. Assistants that search the web often draw on pages that already rank well, so good SEO still does a lot of the work. GEO adds what matters most to AI: consistent facts, mentions on trusted sites and plain descriptions.
Which assistants do you check?
ChatGPT, Google's Gemini and AI Overviews, Microsoft Copilot, Perplexity and Claude. We focus on the ones your customers are most likely to use.
Should we let AI companies crawl our site?
For AI search, yes: blocking their search crawlers keeps you out of their answers. Letting them use your content to train their models is a separate choice, and we'll explain the trade-off so you can decide.
Fig. A3.2 — Next step
Want AI assistants to recommend you?
Tell us your website and what you'd want an assistant to say about you. We usually reply the same working day.