C5.1Included
Chat assistant
A chat window that answers from your website and the documents you choose, in your tone.
Detail C5 — AI on the website
Answer visitors' questions, any time of day.
Visitors often can't find the answer that's already somewhere on your site, so they leave or send an email. An AI assistant on your website answers from your own pages and documents, links to where the answer came from and passes the visitor to your team when it can't help.
- Price
- On request
Fig. C5.1 — A visitor's questionNot to scale
Visitor asks"Do you deliver to Ireland?"
Assistant searches your contentP1Pages · FAQs · Documents
Answer or hand-overWith a link, or to your team
Table C5 — Scope
What we add to your site.
C5.2Included
AI site search
A search box that understands whole questions as well as keywords, and shows a short answer with links.
C5.3Included
Your content as the source
Answers come from your website's own content, so updating a page updates the answers.
C5.4Included
Hand-over to a person
When the assistant can't help, it collects the visitor's details and passes them to your team.
C5.5Included
Limits and rules
Topics it won't touch, things it must never promise, and wording it should always use.
C5.6Included
Review of conversations
Regular checks of what visitors asked and how it answered, so gaps get fixed.
Notes — Keeping it honest
How we stop it making things up.
- 01It answers only from your content and links to the page it used.
- 02If it can't find the answer, it says so and offers to put the visitor in touch.
- 03Prices, availability and anything contractual come from your own pages, never from the model's guesswork.
- 04We test it against the questions your customers ask before it goes live.
Specification — Data and privacy
Your content and your visitors' data.
- Processed in the UK or EUConversations are processed in the UK or EU, stored securely and deleted on request.
- Clear to visitorsVisitors are told they're talking to an AI assistant, and how their messages are used.
- The right model for the jobWe choose the AI model for each project, including private and open-weight models where data needs to stay closer to home.
General notes — FAQ
Questions about AI on your website.
How is this different from your AI chat assistants service?
This is about your website: answering visitors from your site's content. Our AI workflows service covers assistants that work across email, chat and your internal tools, with your team approving replies.
Does our site need to be built by you?
It's simplest on sites we build, because the assistant reads the same content your editors manage. On other sites, we can add it as a widget, with a little more set-up.
What does it cost to run?
There's a running cost for the AI model, which depends on how many questions visitors ask. We'll estimate it with you before we build.
Fig. C5.2 — Next step
Want your website to answer questions?
Tell us your site's address and the questions visitors ask most. We usually reply the same working day.