A1.1Included
Keyword research
The searches your customers use, grouped by service and place, with the ones closest to a sale first.
Detail A1 — Search engine optimisation
Rank on Google for the searches that bring in work.
Not every search is worth winning. We find the ones your customers use when they're ready to buy, then work every month to move your pages up for them. That means fixing the site, improving the pages and building the signals Google uses to decide who to trust.
- Price
- On request
- Billing
- Part of the SEO retainer
Fig. A1.1 — What Google checksNot to scale
Can it read the page?Crawling · Speed · Indexing
Does it answer the search?P1Words · Structure · Usefulness
Can it trust you?Links · Mentions · Reviews
Table A1 — Scope
What the SEO work includes.
Each month we choose from this list whatever will move you furthest, and tell you why.
A1.2Included
Page improvements
Titles, headings, copy and internal links on your existing pages, so each one is clearly about one thing.
A1.3Included
Missing pages
Where people search for something you offer and you have no page for it, we write one, or brief you to.
A1.4Included
Technical fixes
Speed, indexing, broken links and structured data. Bigger problems get a full Technical SEO audit.
A1.5Included
Links and mentions
Getting listed and mentioned on directories, suppliers, associations and partner sites relevant to your business.
A1.6Included
Competitor checks
What the businesses above you are doing differently, and which of it is worth doing too.
A1.7Included
Monthly report
Rankings, traffic and enquiries from Google, with next month's plan.
Notes — Why rankings stall
Why good businesses don't show up.
- 01Google can't read the site properly. Pages are slow, blocked or missing from its index.
- 02The site doesn't use the words customers search with. You say "bespoke joinery"; they type "fitted wardrobes near me".
- 03One page is trying to rank for everything, instead of a page for each service.
- 04Few other sites mention or link to the business, so Google has little reason to choose it over a competitor.
Specification — How we work
Nothing that could backfire later.
- No bought linksPaying for links breaks Google's rules and can get a site penalised. We earn mentions instead.
- You see the workEvery change is listed in the monthly report, with the reason we made it.
- The big things firstWe fix the few problems that cost you the most before the long list of small ones.
General notes — FAQ
Questions about SEO.
Can you guarantee first place on Google?
No, and be wary of anyone who does. Google decides rankings and changes how it does so several times a year. We can make your site the strongest candidate for the searches that matter, and show you the progress each month.
How is this different from local SEO?
Local SEO is about Google Maps and searches with a place in them, like "plumber in Leeds". This work is about your website's position in the normal results. Most local businesses need both, and we usually run them together.
Do you write the content?
Yes, if you'd like us to. We write in your voice and send every draft for your approval. If you'd rather write it yourself, we'll give you a brief for each page.
Do you need access to our website?
It's quicker if we can make changes ourselves. If your developer would rather make them, we'll send clear instructions instead.
Fig. A1.2 — Next step
Want to rank for the searches that matter?
Tell us your website and the searches you'd like to win. We usually reply the same working day.