B4.1Included
Category structure
Categories built around how people search, so each one can rank for a clear group of searches.
Detail B4 — Ecommerce SEO
Get your products found before your competitors' are.
Shop SEO is different from SEO for a services site. You have hundreds of near-identical pages, filters that create endless addresses, and products that come and go. We sort out the structure, make your category and product pages worth ranking, and get your product data in shape for Google Shopping and AI assistants.
- Price
- On request
- Billing
- Monthly retainer
Fig. B4.1 — How shoppers find productsNot to scale
A shopper searches"waterproof walking boots women's"
Category or product pageP1Matched to that search
BasketFrom Google, Shopping or an AI answer
Table B4 — Scope
What ecommerce SEO includes.
B4.2Included
Category pages
Useful text, filters and internal links on the pages that usually bring in most search traffic.
B4.3Included
Product pages
Unique titles and descriptions instead of the manufacturer's copy every other shop uses.
B4.4Included
Filters and duplicates
Filter and sort pages kept out of Google's index, so it spends its time on the pages that matter.
B4.5Included
Product structured data
Price, stock, reviews and delivery marked up so Google can show them in results.
B4.6Included
Product feeds
Your catalogue kept accurate in Google Merchant Center, for free listings and Shopping.
B4.7Included
Discontinued products
A rule for products that sell out or end, so their rankings aren't thrown away.
B4.8Included
Monthly report
Search traffic and revenue by category, and the plan for next month.
Notes — Where shops go wrong
Common problems we fix.
- 01Product descriptions copied from the supplier, word for word the same as on dozens of other shops.
- 02Thousands of filter combinations indexed by Google, each one a thin copy of the category page.
- 03Category pages with a grid of products and no words, so Google can't tell what they're about.
- 04Out-of-stock products deleted, taking their links and rankings with them.
Specification — Beyond Google
Found in more than one place.
- Google SearchCategory and product pages ranking in the normal results.
- Google ShoppingFree product listings and Shopping results from an accurate product feed.
- AI assistantsClean product data that assistants like ChatGPT and Gemini can read and recommend.
General notes — FAQ
Questions about ecommerce SEO.
How is this different from your other SEO work?
The method is the same, but shops have their own problems: filters, duplicate products, stock that changes and product feeds. This retainer focuses on those, and sits under the same monthly arrangement as our other SEO work.
We have thousands of products. Do you write every description?
No. We start with the products and categories that bring in the most revenue, and set up templates so the rest improve too. Where unique copy matters most, we write it.
How long before we see results?
Fixes to structure and product data can show within weeks. Ranking category pages for busy searches usually takes several months of steady work.
Fig. B4.2 — Next step
Want your products found?
Tell us your shop's address and your best-selling categories. We usually reply the same working day.