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Detail C2 — Redesign

A new website, without losing what works.

An old site usually has more value in it than it looks: pages that rank, content customers rely on, links from other sites. We start by finding what's earning you business, then redesign and rebuild around it, so the new site keeps the good parts and loses the rest.

Price
On request
Support after launch
30 days
Get in touchWeb design & development
Fig. C2.1 — From old site to newNot to scale
ReviewWhat works, what doesn't
Keep, fix or cutP1Page by page
RebuildNew design, same strengths
Redesign pathWhere good redesigns are decided
Notes — Signs it's time

When a redesign makes sense.

  1. 01The site looks dated, and you hesitate before sending people to it.
  2. 02It's slow, especially on a phone.
  3. 03Only one person, or nobody, knows how to update it.
  4. 04It no longer describes what the business does today.
Specification — What we protect

What carries across.

  • RankingsPages that rank keep their content, and every old address redirects to its new one.
  • Content that worksThe pages customers use most are kept and improved, not rewritten for the sake of it.
  • Your brandWe refresh the look without making you unrecognisable to existing customers.
Table C2 — Redesign plan

Review first, then rebuild.

The review decides what's worth keeping, so we never design a new site blind.

  1. R0Start

    Review

    We look at your current site's traffic, rankings, enquiries and content, and talk to you about what's not working.

  2. R1Plan

    Keep, fix or cut

    Every page gets a decision, and every old address gets a new one.

  3. R2Build

    Redesign and rebuild

    New design and structure on a fast, modern build, with the content moved and improved.

  4. R3Launch

    Launch and check

    Redirects tested, search tools updated, editors trained and 30 days of support.

General notes — FAQ

Questions about redesigns.

Will we lose our Google rankings?

Not if it's planned properly. We keep the pages that rank and redirect every old address. Some movement in the first weeks is normal. For large sites, or a change of domain, our website migration service adds deeper SEO checks, quoted separately.

Can you move our content across?

Yes. Moving content to the new site is part of the project, and we tidy it up on the way. Large or complicated content moves are quoted as part of the migration work.

Can we keep our current design and just rebuild?

Yes. If the design works and the problem is speed or editing, we can rebuild it on a faster, easier-to-edit foundation with a lighter refresh.

Fig. C2.2 — Next step

Outgrown your website?

Send us its address and tell us what's not working. We usually reply the same working day.

Get in touch[email protected]