A6.1Included
Question research
What people search for and ask about your services, grouped into topics, with the ones closest to a sale first.
Detail A6 — Content
Pages that answer the questions customers ask.
Most small business websites say what the business does. Far fewer answer what customers want to know before they buy: what it costs, how long it takes, whether it's right for them. We find those questions and write pages that answer them, so customers, Google and AI assistants all find you useful.
- Price
- On request
- Billing
- Part of the SEO retainer
Fig. A6.1 — From question to pageNot to scale
ResearchSearches, emails, sales calls
BriefP1What the page has to answer
Write and publishIn your voice, approved by you
Table A6 — Scope
What the content work includes.
A6.2Included
Content plan
Which pages to write, update or merge, in order, with the reason for each.
A6.3Included
Service and area pages
A strong page for each thing you sell and each place you sell it.
A6.4Included
Guides and articles
Answers to bigger questions, like costs, comparisons and how-tos, that reach people earlier on.
A6.5Included
Updating old pages
Refreshing pages that used to rank, or nearly do, is often quicker than writing new ones.
A6.6Included
Briefs if you write
If you'd rather write yourself, a brief for each page: the questions to answer, headings, length and links.
Notes — How we write
How we work on your content.
- 01Every page starts from a real question customers ask, not a keyword squeezed into a sentence.
- 02We write in your voice and send you every draft before it goes live.
- 03We use AI to speed up research and first drafts. A person rewrites and fact-checks everything, and nothing goes live until you approve it.
- 04Where your expertise matters, such as prices, timings or regulations, we ask you rather than guess.
Specification — What every page has
What makes a page worth ranking.
- A clear answer earlyThe main question answered near the top, with the detail after it.
- Your experienceExamples, numbers and opinions only you can give. Competitors can't copy those, and search engines look for them.
- A next stepA clear way to get in touch, book or buy.
General notes — FAQ
Questions about SEO content.
How many articles do we need?
Fewer than you'd think. A handful of strong pages that answer real questions usually does more than a weekly blog nobody reads. The content plan tells you exactly what's worth writing.
Do you use AI to write?
For research and first drafts, yes. A person then rewrites it, checks the facts and makes it sound like you. Nothing is published without your approval.
Can you write about a technical or regulated trade?
Yes, with your help. We'll talk to you or your team for the details, and you check the facts before anything is published.
Fig. A6.2 — Next step
Need pages that answer your customers?
Tell us your website and what customers ask you most. We usually reply the same working day.