C3.1Included
Message
A headline and copy that match the ad or email that sent people there.
Detail C3 — Landing page
One page, one offer, one next step.
When you're running ads, an email campaign or a launch, sending people to your home page wastes the visit. A landing page keeps them on one message and one action. We design and build them so they load fast, say the right thing and are easy for you to copy for the next campaign.
- Price
- On request
Fig. C3.1 — A campaign visitNot to scale
Ad, email or postOne promise
Landing pageP1The same promise, kept
One actionEnquire · Book · Buy
Table C3 — Scope
What a landing page includes.
C3.2Included
Design
A focused layout with one clear call to action and nothing that distracts from it.
C3.3Included
Form or booking
An enquiry form, booking widget or checkout link, connected to where you need the leads to go.
C3.4Included
Tracking
Visits and conversions recorded, so you can see which campaign works.
C3.5Included
Reusable template
Built from reusable sections in your editor, so your team can create the next page without us.
Notes — What makes one work
Why some landing pages work and others don't.
- 01The page repeats the promise that got the click. If the ad says "free quote in 24 hours", so does the headline.
- 02There's one thing to do. Navigation menus and extra links give people ways to leave.
- 03It answers the obvious objections: price, timing, trust.
- 04It loads in a moment on a phone. Paid traffic is too expensive to lose to a slow page.
Table C3.2 — What we measure
How we judge a landing page.
- Conversion rate
- Visits that take the action
- Cost per enquiry
- With your ad spend
- Load time on a phone
- Before anyone leaves
- Scroll depth
- How far people read
General notes — FAQ
Questions about landing pages.
Can you add a landing page to our existing site?
If we built your site, yes, directly. If it's on something else, we can build the page on its own address, such as offer.yourdomain.com.
Can we reuse a page for the next campaign?
Yes. Each page is built from reusable sections, so your team can copy it, change the wording and publish a new one without us.
Should landing pages be indexed by Google?
Campaign pages for paid traffic usually aren't. Service pages that double as landing pages should be. We'll set each one up the right way.
Fig. C3.2 — Next step
Got a campaign coming up?
Tell us what you're promoting and where the traffic will come from. We usually reply the same working day.