A4.1Included
Google Business Profile
Categories, services, areas, hours, photos and description filled in properly and kept up to date, with regular posts where they help.
Detail A4 — Local search
Show up on the map when locals search.
When someone nearby searches for what you do, Google shows a map with a few businesses before anything else. Local SEO decides whether yours is one of them. It covers your Google Business Profile, your listings, your reviews and the pages on your site for each area you serve.
- Price
- On request
- Billing
- Part of the SEO retainer
Fig. A4.1 — The map resultsNot to scale
A nearby search"electrician near me"
A map with a few businessesP1Profile · Reviews · Distance
A call or directionsStraight from the listing
Table A4 — Scope
What the local SEO work includes.
A4.2Included
Listings
Your business name, address and phone number matched across the directories that matter for your trade and area.
A4.3Included
Reviews
A simple routine for asking happy customers for a review, and help replying to them. We never write or buy reviews.
A4.4Included
Area pages
A useful page for each town or area you cover, not the same page with the place name swapped.
A4.5Included
Local mentions
Getting your business mentioned by local organisations, suppliers and associations you already deal with.
A4.6Included
Profile results
Calls, website clicks and direction requests from your profile, reported each month.
Notes — Before you start
Who local SEO is for.
- 01Businesses with premises customers visit: shops, clinics, salons, workshops, offices.
- 02Businesses that go to their customers, like trades and mobile services. You can show the areas you cover instead of your address.
- 03If you only sell online, or your customers could be anywhere, the map matters less. Our SEO and GEO work will help you more.
Specification — How the map is ranked
Google ranks local results on three things.
- RelevanceHow well your profile and website match what was searched.
- DistanceHow far you are from the person searching. We can't move you, but we can make sure your areas are set correctly.
- ProminenceHow well known you are: reviews, mentions, links and your presence across the web.
General notes — FAQ
Questions about local SEO.
We don't have premises customers visit. Can we still appear on the map?
Yes. A business that travels to its customers can hide its address and show the areas it covers instead. You still need a real address to verify the profile with Google.
Can you get us more reviews?
We'll set up an easy way for customers to leave one and help you ask at the right moment. We won't write, buy or filter reviews: that breaks Google's rules and can get a profile suspended.
How long does it take to show up on the map?
A complete, verified profile can start appearing within a few weeks for less competitive searches. Busy categories in big towns take longer, and distance always plays a part.
Fig. A4.2 — Next step
Want to show up on the map?
Tell us your website and the area you cover. We usually reply the same working day.