B3.1Included
Drop-off analysis
Your analytics, read properly: which pages and steps lose the most buyers, on phones and on computers.
Detail B3 — Conversion
Turn more visits into orders.
If people visit your shop but don't buy, more traffic only gets you more people leaving. We look at where buyers drop off, find out why, and fix the pages and steps that are losing you sales. Then we measure whether it worked.
- Price
- On request
Fig. B3.1 — The buying pathNot to scale
Product pageDo they add to basket?
Basket and checkoutP1Do they pay?
OrderDo they come back?
Table B3 — Scope
What we look at and fix.
B3.2Included
Product pages
Photos, descriptions, sizing, stock and delivery dates shown where buyers look for them.
B3.3Included
Delivery and returns
Costs and policies stated early, so nobody is surprised at checkout.
B3.4Included
Checkout
Guest checkout, fewer fields, the payment options your buyers expect, and no dead ends.
B3.5Included
Speed
Slow pages and heavy apps found and fixed, especially on mobile.
B3.6Included
Trust
Clear contact details, policies and secure-payment signals in the places they reassure.
B3.7Included
Measurement
Before and after figures for every change, so you know what made the difference.
Notes — How we work
Evidence first, opinions second.
- 01We start with your data, not a generic checklist. A problem that costs other shops sales may not be costing you any.
- 02Where we can, we ask real buyers: a short survey, a look at your customer emails, a session watching someone shop.
- 03Changes go in one batch at a time, so each one can be measured.
- 04If a change doesn't help, we say so and undo it.
Table B3.2 — What we measure
The numbers we report on.
- Conversion rate
- Visits that end in an order
- Add-to-basket rate
- Product pages that work
- Checkout completion
- Baskets that get paid
- Average order value
- How much each order brings in
General notes — FAQ
Questions about conversion.
Do we need a lot of traffic for this to work?
It helps. With very few visitors, the numbers move too little to measure reliably, so we lean more on asking buyers and fixing clear problems. We'll tell you honestly if traffic is the bigger issue.
Will you redesign the whole shop?
Only if it's needed. Most of the gains come from a handful of pages: product, basket and checkout. A full redesign is a bigger decision, and we'd only suggest it with the evidence to back it up.
Which platforms do you work on?
Shopify, headless shops and Medusa. If your shop is on something else, we can still find the problems and tell you what to fix.
Fig. B3.2 — Next step
Getting visits but not orders?
Tell us your shop's address and what you've noticed. We usually reply the same working day.