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AI search

How ChatGPT, Gemini, Perplexity and Google's AI Overviews choose which businesses to mention.

What is GEO, and does a small business need it?
AI search

What is GEO, and does a small business need it?

More people now ask ChatGPT or Gemini for a recommendation instead of searching Google. Here's what generative engine optimisation means, and what a small business should do about it.